njackson@tbs.edu.au

Are Social Media Ads Still Effective for My Business? There is no doubt that since the inception of social media, the use of social media platforms as a media channel has increased in alignment with the industries popularity. However, with an increase in popularity generally comes an increase in competition. How then does this impact the art of cutting through with your business message? Let’s look at some of the main benefits of social media advertising Targeting: Social media platforms offer a wide range of targeting options, allowing businesses to reach specific demographics and interests. [...]

Are social media posts copyrighted? The question of whether or not social media posts are copyrighted is still a grey area. On the one hand, the posts themselves are the creative work of the person who created them, and one could argue that they must be protected under copyright law. On the other hand, social media platforms are public forums, and the posts therefore fall into the public domain. How does copyright work in social media? Copyright law is a complex and ever-evolving area, and social media has only added to the complexity. When [...]

The Importance of Social Media Influencers for Business Searching for the right influencer for promoting your brand is one of a major task for an enterprise, as it will affect the firm's overall brand presence. Influencers hold immense power to raise the sales of the company if done correctly, and this is why choosing the right ‘brand’ fit for your company is critical. Initially, do some research via your main hash tags to see which influencers may be dominating your market. It's important to leverage business on social media for the growth and survival in the market [...]

What Social Media Platforms have been Dominating in 2022? There are specific social media platforms that are dominating in 2022. Of course many of the fundamental applications are still in use, such as sharing images, writing articles, and promoting both business brands and personal brands, however with new entrants like Tik Tok, the way that we both consume and create video has reached unprecedented heights never seen before. With video, what use to be a laborious editing process on a high end desktop, can be replicated in the palm of our hands, and you might say that [...]