Social Media Marketing Courses

Social Media Marketing Courses

10904NAT Diploma of Social Media Marketing

Study the world’s market leading formal qualification in social media marketing with the Business School!

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10904NAT Diploma of Social Media
Marketing

Study the world’s market leading formal qualification in social media marketing
with the Business School!

10904NAT Diploma of Social Media Marketing

Social Media Revolution

Social media has revolutionised the way in which we create, consume and share information and has fundamentally changed the way in which people across the world communicate with each other. In today’s rapidly evolving business and technology landscape, organisations need to take advantage of the incredible opportunities that social media has to offer.

The Business School has partnered with Social Media College to bring you the award winning qualification 10904NAT Diploma of Social Media Marketing.

10904NAT Diploma of Social Media Marketing

Enrolments Open!

Social Media Revolution

Social media has revolutionised the way in which we create, consume and share information and has fundamentally changed the way in which people across the world communicate with each other. In today’s rapidly evolving business and technology landscape, organisations need to take advantage of the incredible opportunities that social media has to offer.

The Business School has partnered with Social Media College to bring you the award winning qualification 10904NAT Diploma of Social Media Marketing.

10904NAT Diploma of Social Media Marketing

Enrolments Open!

The Business School RTO 45230

WHY STUDY THE

DIPLOMA OF SOCIAL MEDIA MARKETING?

  • Expand your career opportunities

  • Become an industry leader

  • Stand out from the crowd

  • Receive a formal qualification

  • Join a fast-paced, exciting industry

BENEFITS OF SOCIAL MEDIA

  • Improve brand loyalty

  • Drive website traffic

  • Reach a huge, global audience

  • Measure results and increase ROI

  • Convert leads into paying customers

Social Media Marketing Career

POSSIBLE CAREER OUTCOMES

This course is suitable for marketers of all levels of experience from job seekers, business owners and social media marketing professionals.

This course is also suitable for international students who are traveling to Australia to gain social media marketing skills required to obtain employment in medium-to-large size organisations when they return to their home countries.

Managerial Roles

$90-$200K+ salary

  • Marketing Director/Manager

  • Social Media Manager

  • Social Media Strategy Manager

Upskilled Roles

$75-$90K+ salary

  • Brand Manager

  • Social Media Strategist

  • Content Marketing Strategist

Entry Level Roles

$60-$75K+ salary

  • Social Media Coordinator

  • Digital Marketing Assistant

  • Communications Assistant

ENQUIRE NOW

Name(Required)

Winner of the LearnX Live Awards 2021 and
Finalist for the AITD Excellence Awards!
Best Certification Training Project
Best Blended Learning Model

WHAT WILL YOU LEARN IN THE

DIPLOMA OF SOCIAL MEDIA MARKETING?

Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.

Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.

Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.

Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.

Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.

Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

Identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

Undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

LEARNING OUTCOMES

Some of the learning outcomes in the Diploma of Social Media Marketing are:

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
  • Understand the benefits of each social media channels and how to use these channels to benefit of the organisation
  • Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
  • Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Develop a comprehensive social media marketing strategy, implementation plan and strategic review process
  • Present to relevant stakeholders the key learnings from the strategy and implementation.

Want to learn more about the Diploma of Social Media Marketing?

Enquire Now

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