Anyone that has been in business for a while has seen the rise of social media, and the importance of a social media manager firsthand. In the past decade, social media has become an integral part of many people’s daily lives, and has created a demand for professionals who are skilled in managing and optimising social media accounts. With the proliferation of social media platforms, businesses can reach a wider audience and connect with customers in real-time.

The role of a social media manager has evolved significantly over the years. In the past, a social media manager might have simply been responsible for posting updates to a company’s social media accounts. Today, however, the job involves developing and implementing social media strategies, analysing and reporting on the performance of campaigns, and engaging with customers and followers.

It’s not just corporations that need social media managers. Small businesses and start-ups also recognise the value of having someone dedicated to managing their social media presence. Additionally, the role of a social media manager has become important for celebrities, politicians, and other public figures who want to connect with their followers and manage their online reputation and personal brand.

Smart Company stated in a 2020 article “There’s been a 133% increase in demand for Instagram social media managers, a 50% increase for marketing strategists, and a 34% increase for Facebook Ads managers in the last 12 months as Australia’s historic labour shortage sends freelancer demand skyrocketing “. As far as salary and revenue figures, the article went on to say “A Facebook Ads Manager makes between $580 and $1400 a project, while video advertisers can make between $1170 and $4,600, and a Twitter manager between $100 and $323”.(The three most in-demand digital jobs and how much they make, according to Fiverr, 2022).

It’s clear that the rise of social media as a career is a reflection of the increasing importance of social media in today’s world. As social media continues to evolve, it’s likely that the role of an accredited social media manager will continue to grow and change.

In addition to a social media manager, there are several other careers that are closely associated with social media and the online world. For example, content creators are responsible for creating and distributing engaging and informative content for a brand’s social media platforms. There is a need for people to manage and moderate online communities, like Facebook groups or online forums.

Digital marketers develop and implement marketing campaigns that can reach potential customers through online channels like social media, email, and through organic traffic. Social media specialists manage and optimise a brand’s social media accounts, and SEO experts optimise websites for search engines to improve rankings.

Overall, the careers associated with social media are diverse and varied, however they all play a critical role in helping businesses and individuals connect with their online audience. If you are interested in learning more about a career in social media visit https://tbs.edu.au/10904nat-diploma-of-social-media-marketing/

References

The three most in-demand digital jobs and how much they make, according to Fiverr. (2022). SmartCompany. [online] 14 Oct. Available at: https://www.smartcompany.com.au/technology/most-in-demand-digital-jobs/ [Accessed 15 Oct. 2022].