Social media is a significant part of the lives of teenagers, with many using it for communication, entertainment, and self-expression. In this article we’ll look at what social media platforms teens are using, and why?

Before we do that, it is important to know more about the ‘teens’ market in Australia, and what their concerns are. This can help marketers significantly by marrying products and services to belief systems and values, and to also better understand psychographic information so that the narrative can be altered, where applicable.

Since 2010, Junkee has partnered with research agency Pollinate to ask more than 25,000 young Australians about what matters most to them, and the key interest areas are –

• Climate Change
• Gender equality
• Social equality – However big gap
• #Metoo movement
• Mental Health

Source:  (MAU., 2021)

TikTok is a short-video platform that allows users to create and share short videos set to music. TikTok has become popular among teens because of its fun and creative nature, with a focus on dance and lip-sync videos.

Instagram is a photo and video-sharing platform that allows users to share images and short videos with their followers. Teens enjoy using Instagram because it allows them to share their lives and interests with their friends and the wider world.

Snapchat is a multimedia messaging app that allows users to send photos and videos that disappear after being viewed. Teens like Snapchat because it offers a level of privacy and ephemerality, allowing them to share more personal moments without worrying about them being saved or shared.

Twitter is a micro blogging platform that allows users to post short messages, known as “tweets.” Teens use Twitter to stay informed about current events, connect with friends, and share their thoughts and opinions.

Facebook, although not as popular among teens as it once was, Facebook remains an important platform for older teens that use it to stay connected with friends and family, share their lives, and join communities and groups.

Why do teens use social media?

Connection: Social media provides teens with a platform to connect with friends, family, and people who share their interests.

Self-expression: Teens enjoy using social media to express themselves and share their lives with others, including their thoughts, feelings, and interests.

Entertainment: Social media offers teens endless entertainment options, from short-form videos on TikTok to the endless scrolling of Instagram.

Peer influence: Teens often choose to use the same social media platforms as their friends, allowing them to stay connected and be part of the same online communities.

Study Social Media Marketing

To find out more information on how to market to teens within Australia, visit https://tbs.edu.au/10904nat-diploma-of-social-media-marketing/

References

MAU. (2021). MARKETING TO YOUTH IN AUSTRALIA – GUIDE & TIPS. [online] eDigital Agency. Available at: https://www.edigitalagency.com.au/youth-marketing/marketing-to-youth-australia-guide-tips/.