Facebook is still the leading social media platform, with a whopping 2.91 billion active users monthly (Walsh, 2022). Companies also continue spending their Ad budget on Facebook and promoting their businesses mainly due to the intricate targeting and segmentation options.
YouTube is still the leading video social media platform; in fact every minute 500 hours of footage is uploaded to the channel. YouTube is also winning the race around screen time. In January alone, people watched more than 700 million hours of YouTube on smart TV’s alone. (Eight Numbers That Show How Big YouTube Has Become, 2022).
WhatsApp is ranked as the most used messaging app in the world, and as of 2022, has 2 billion active users worldwide. India has the most active users worldwide, with a staggering 390.1 million. (Dean, 2021) WhatsApp is used for voice and video calls, and is an excellent way for groups to keep in touch.
Instagram celebrated its 12th birthday in 2022, and saying that this platform changed the very landscape of social media engagement is a huge understatement. According to Semrush, Instagram is the 7th most visited website in the world. (McLachlan, 2022) With tools such as Stories and Reels, Instagram continues to be a staple for content creators.
Being that Tik Tok was launched in 2016, the imprint it has made on social media is astronomical. Launched as primarily a short form video platform for singing and dancing, Tik Tok has grown into a sophisticated video editing platform. In 2020, the platform was downloaded more than 850 million times, and in 2021, generated revenue of $4.6 billion. (Iqbal, 2022)
The top five social media platforms for 2022 are clearly staying within our purview for the foreseeable future, and it is also clear that video consumption and creation is the way of the future now, with applications teaching us how to become experts at creating and distributing individualised content.
For further information on how to access the latest social media information, visit: https://tbs.edu.au/10904nat-diploma-of-social-media-marketing/
Walsh, S. (2022). The top 10 social media sites & platforms 2022. Serch Engine Journal. www.searchenginejournal.com
Eight Numbers That Show How Big YouTube Has Become. (2022). Bloomberg.com. [online] 6 Sep. Available at: https://www.bloomberg.com/news/newsletters/2022-09-06/8-numbers-that-show-how-big-youtube-has-become [Accessed 22 Nov. 2022].
Dean, B. (2021). WhatsApp 2021 User Statistics: How Many People Use WhatsApp? [online] Backlinko. Available at: https://backlinko.com/whatsapp-users.
McLachlan, S. (2022). 35 Instagram Stats That Matter to Marketers in 2022. [online] Hootsuite Social Media Management. Available at: https://blog.hootsuite.com/instagram-statistics/.
Iqbal, M. (2022). TikTok Revenue and Usage Statistics (2021). [online] Business of Apps. Available at: https://www.businessofapps.com/data/tik-tok-statistics/.