Study the world’s leading formal qualification in social media marketing with The Business School! This course is suitable for marketers of all levels of experience from job seekers, business owners and social media marketing professionals and entrepreneurs with a new business vision.
This course is also suitable for international students who are traveling to Australia to gain social media marketing skills required to obtain employment in medium-to-large size organisations when they return to their home countries or gain employment to support their study journey in Australia.
Use Your Social Media to Grow:
* Your Career
* Your Business
* Your Opportunities

Why Study This Diploma?

The Diploma of Social Media Marketing will provide you with social media and digital marketing knowledge to help you operate successfully in a Marketing or Business role. Social Media is an important element of any business and requires specialist knowledge to ensure it has an impact and drives results. This Diploma will give you the skills and confidence to ensure you are ready to implement Social Media Marketing in your own business or any job role.

* Expand your career opportunities
* Become an industry leader
* Stand out from the crowd
* Receive a formal qualification
* Join a fast-paced, exciting industry

Why is Social Media Important For Your Business

Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.

Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications.

Social media can help your business to:

  • attract customers, get customer feedback and build customer loyalty
  • increase your market reach, including international markets
  • do market research and reduce marketing costs
  • increase revenue by building customer networks and advertising
  • develop your brand
  • exchange ideas to improve the way you do business
  • recruit skilled staff, for example through job networking sites like LinkedIn
  • increase traffic to your website and improve its search engine ranking
  • keep an eye on your competitors
Build a rapport with your current and future audience, boost your sales and ultimately improve your overall brand visibility when you learn how to create and implement a Social Media Strategy for your business.

Social Media Careers

This course is suitable for marketers of all levels of experience as the program will take you through all of the key elements of social media marketing.

Get ahead and stand out from the competition with a qualification that formalises your skills.

Social media marketing is a growing field and in high demand, a diploma of SMM offers endless opportunities with many benefits.

DSMM - Diploma of Social Media Marketing

What Will You Learn?

Core Units
NAT10904001 Plan, implement and manage content marketing
SIRXMKT006 Develop a social media strategy
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising
NAT10904004 Establish, build and leverage a personal brand on social media


NAT10904005 Plan , implement and manage social media conversion strategies
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBFIN501 Manage budgets and financial plans

Want To Learn More?

Download the course brochure to learn more about studying 10904NAT Diploma of Social Media Marketing.

Our friendly student support team are ready to answer any questions that you may have and assist you with your application by Email: or Phone: 02 9167 3960

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