10904NAT Diploma of
Social Media Marketing

Study the world’s leading formal qualification in
social media marketing with the Business School!

Use Your Social Media to Grow

  • Your Career
  • Your Business
  • Your Opportunities

Enrolments Open Now!

Study Type

  • Self paced
  • Online
  • Face to face

Flexible Payment Options

  • You may be eligible for funding, Apply Now
  • Payment Plans Available

Location

  • Online via Moodle and Zoom

Duration

  • 52 Weeks

Why Study The Diploma of Social Media Marketing​

Download Course Flyer

Expand your career opportunities

Become an industry leader

Stand out from the crowd

Receive a formal qualification

Join a fast-paced, exciting industry

Benefit of Social Media

Improve brand loyalty

Drive website traffic

Reach a huge, global audience

Measure results and increase ROI

Convert leads into paying customers

Benefit of Social Media

Possible Career Outcomes

This course is suitable for marketers of all levels of experience from job seekers, business owners and social media marketing professionals.

This course is also suitable for international students who are traveling to Australia to gain social media marketing skills required to obtain
employment in medium-to-large size organisations when they return to their home countries.

Managerial Roles

$90-$200K+ salary

  • Marketing Director/Manager
  • Social Media Manager
  • Social Media Strategy Manager

Upskilled Roles

$75-$90K+ salary

  • Brand Manager
  • Social Media Strategist
  • Content Marketing Strategist

Entry Level Roles

$60-$75K+ salary

  • Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant

Apply Now -
Domestic Student

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our friendly staff will be in touch.
Alternatively, you can reach us on 02 9167 3960 or [email protected].

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What will You Learn in the

DIPLOMA OF SOCIAL MEDIA MARKETING

NAT10904001 Plan, implement and manage content marketing

Create high converting content, publish your message to all the right places and convert these into sales by using the power of strategic content marketing.

SIRXMKT006 Develop a social media strategy

Develop your own social media strategy and action plan by conducting a social media audit, identifying your audience, choosing the right channels for your purpose and creating your content strategy.

NAT10904002 Plan, conduct and optimise organic social media marketing

Establish an organic presence on social media channels – Facebook, Instagram, LinkedIn, Twitter, YouTube, Snapchat, Pinterest, WeChat, TikTok, Messenger, and WhatsApp. Develop an organic strategy, conduct organic social media marketing, and increase the efficiency of organic social media marketing activities.

NAT10904003 – Plan, manage and optimise paid social media advertising campaigns

Develop paid social media advertising strategies on channels including – Facebook, Instagram, LinkedIn, Twitter and YouTube. Build paid campaigns, create effective advertisements and optimise delivery of paid social media marketing to maximise returns.

NAT10904004 Establish, build and leverage a personal brand on social media

Understand your values, personality, life-stage and resources to build your online assets including social media, websites and landing pages. Learn how to leverage what you’ve created to deliver the results you’ve been looking for.

NAT10904005 Plan, implement and manage social media conversion strategies

Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

BSBMKG541 Identify and evaluate marketing opportunities

Identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

BSBMKG542 Establish and monitor the marketing mix

Identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix.

BSBFIN501 Manage budgets and financial plans

Undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes.

Learning Outcomes

Some of the learning outcomes in the Diploma of Social Media Marketing are:

  • Review and evaluate the existing business, operational and marketing strategies and their applicability to social media
  • Understand the benefits of each social media channels and how to use these channels to benefit of the organisation
  • Engage with a range of clients and stakeholders and tailor the social media and digital marketing strategy to these individuals
  • Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the social media and digital marketing strategy
  • Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives
  • Manage the business’ social media, email marketing and digital profiles effectively to increase brand awareness and generate revenue
  • Use key performance indicators to monitor and improve overall social media marketing effectiveness, ensuring activity, quality, cost, and time requirements are met
  • Develop a comprehensive social media marketing strategy, implementation plan and strategic review process
  • Present to relevant stakeholders the key learnings from the strategy and implementation.

FAQ

Who should study social media marketing?

If you are looking to grow a career in marketing, then social media marketing is a trending area that has many different opportunities. Marketing staff within organisations are now studying social media marketing as a way to build their expertise, and stay ahead of the curve as far as marketing innovation.

Along with employees, business owners are using social media courses to implement social media strategies back into their business. Many business owners outsource their marketing, however it is much more cost effective to understand the social media principles, and then implement back into your business, bypassing the expensive agencies.

E-commerce is another growing industry, and many entrepreneurs are setting up online stores. Social media brings strategy and process to this arena, allowing online shop owners to harness social media strategy, and increase their brand presence, and overall sales.

What skills will you learn?
  • A complete process from start to finish from evaluating and online presence, developing strategy, doing research, and building you social media strategy
  • Developing and posting content
  • Integrate your online marketing with your traditional marketing
  • Project managing your social media, covering timelines, budgets, and resources
  • The different types of content available, and how these can be incorporated into your strategy
  • Copyright law in terms of image & video
  • Using the different social media platforms available, and choosing the right social media strategy to suit your products & services and target markets.
  • The benefits of the various social media platforms
  • Measuring & monitoring social media
  • Online reputation
  • Personal branding
  • Common social media mistakes than can be avoided
What qualifications are needed for the Diploma of social media marketing course?

There are no prerequisite requirements for studying the diploma of social media marketing course.

What specific units will I study in the diploma of social media course?
  • Plan, implement and manage content marketing
  • Develop a social media strategy
  • Plan, conduct and optimise organic social media marketing
  • Plan, manage and optimise paid social media advertising campaigns
  • Establish, build and leverage a personal brand on social media
  • Plan, implement and manage social media conversion strategies
  • Identify and evaluate marketing opportunities
  • Establish and monitor the marketing mix
  • Manage budgets and financial plans
What if I’m not a social media marketing beginner?
  • Some of what you learn may be repetition, however it will reinforce what you already know, and provide the latest approaches from industry based trainers
  • Much of the information will be new, because there is just so much to know in the social media industry and changes are happening rapidly
  • You will be able to work on a specific project throughout the course that advances your knowledge and reflects your experience
  • If not qualified in social media marketing presently, this diploma will provide accreditation against existing knowledge, which can assist in enhancing your consultancy practice, and /or being looked at for internal promotion.
How important are accredited social media courses?

With so many social media courses available globally, it is important to understand the quality of the curriculum being presented. The TBS Diploma of social media marketing course is written by the Social Media College, Australia’s leading voice in the social media industry. This means that our course is updated constantly, meets industry standards, and all course content has been peer reviewed by industry experts both within Australia and internationally.

If running a business, you need to know that your learning materials have gone through a strict criteria process, making sure that you are making the best decisions possible for your business. For employees working within the marketing sector, a formal diploma of social media qualification may increase your ability to move up within your organization, and increase your chances of moving to higher level roles throughout your industry.