The Importance of Social Media Influencers for Business
An enterprise should know all the pros and cons before selecting their influencer. They must perform extensive research before reaching a final decision, as many influencers in the market are available to promote a brand, however many of these will not be a good fit for your social media strategy. Influencers are divided into various sections, such as mega influencers, macro influencers, mid-tier influencers, micro-influencers, and nano influencers. Each influencer has different charges for promoting brands, which is why it is important to know engagement rates vs. overall followers to forecast ROI.
Know the risks going into partnership with an influencer, and set up contingencies where you can. Make sure they are clear on what you are wanting to achieve, and the overall scope of the partnership. To study more content like this in greater detail, please visit https://tbs.edu.au/10904nat-diploma-of-social-media-marketing/
Brandwatch. (n.d.). 7 Things to Look for in a Social Media Influencer. [online] Available at: https://www.brandwatch.com/blog/things-to-look-for-in-social-media-influencer/